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This $1,695 smart bassinet’s best features are now behind a premium subscription

A photo of a baby sleeping a Snoo bassinet next to a person in a bed.
Image: Happiest Baby

The Snoo, a very expensive but widely regarded smart bassinet, now has some of the best features of its app locked behind a new $19.99 monthly premium subscription. The change, which went into effect this week, has infuriated many Snoo owners, as the subscription puts some previously free features that new parents rely on behind a pricey paywall.

A bunch of threads in the Snoo subreddit have exploded with complaints since the plan was announced last month. “Wild choice,” wrote one user. “It’s actually disgusting to take advantage of parents who are just trying to get their kids to sleep and already paying a large sum for the pleasure of something that a) may not work, b) can only be used for a short period before becoming useless, c)…

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